Attorney Steve O'Donnell, Ph.D.
Home
About me
Blog
More
Email me
Home
About me
Blog
More
Email me
Attorney Steve O'Donnell, Ph.D.
Home
About me
Blog
More
Email me
Home
About me
Blog
More
Email me

Latest

Branding warning signs

Four Business Naming Mistakes I See Constantly

Steve O'Donnell

03/07/2026

Four business naming mistakes that repeat across every industry. All avoidable, all...

Branding warning signs

Four Business Naming Mistakes I See Constantly

03/07/2026

5 min read

business name checklist with seven steps including trademark search highlighted

The Business Name Checklist You Should Run Before Committing

19/06/2026

5 min read

comparison of memorable brand names versus generic forgettable business names

Five Qualities of a Great Business Name

02/06/2026

5 min read

brand name distinctiveness spectrum from generic to fanciful with brand examples

Bad Brand Names Are Bad

26/05/2026

5 min read

a cookout with hamburgers and hot dogs and other picnic foods on a table

Potato Salad If You Can't Boil Potatoes

24/05/2026

5 min read

Recent

BLOG POST

Steve O'Donnell

30/10/2025

Hey look, another blog...

two pirates fighting

Steve O'Donnell

03/11/2025

Co-existence agreements aren't magic...

photo of a cow

Steve O'Donnell

06/01/2026

Summer Sausage...

photo the band Dead Kennedys wearing dollar sign shirts

Steve O'Donnell

13/01/2026

Sex and drugs and rock 'n'...

the words captain obvious drawn in an exciting, comic book manner

Steve O'Donnell

12/02/2026

What 'Obvious' Means in Patent Law...


Oldies, but goodies

the words captain obvious drawn in an exciting, comic book manner

What 'Obvious' Means in Patent Law (and Why It Isn't)

12/02/2026

2 Min Read

Steve O'Donnell

What is obvious?...


business name checklist with seven steps including trademark search highlighted

The Business Name Checklist You Should Run Before Committing

19/06/2026

2 Min Read

Steve O'Donnell

Seven steps to vet your business name before you get attached. Trademarks, domains, and the stuff people skip....


a glass of beer with a dollar bill garnish

The $56M Beer Trademark Verdict: What a Fight Actually Costs

31/03/2026

2 Min Read

Steve O'Donnell

A jury once awarded a craft brewery $56 million because a multinational beer company redesigned a label...


photo of a cow

Summer Sausage

06/01/2026

2 Min Read

Steve O'Donnell

"Laws are like sausages; it is best not to see them being made" For that reason alone, you might want to make your own sausage...


photo the band Dead Kennedys wearing dollar sign shirts

Sex and drugs and rock 'n' roll and necessary legal agreements for your band

13/01/2026

2 Min Read

Steve O'Donnell

Bands break up over money, credit, and control. A simple contract sets expectations and prevents chaos later. It’s not mistrust—it’s professionalism that protects your...


Upcoming Broadcast

Branding warning signs
03/07/2026

5 min read

Four Business Naming Mistakes I See Constantly


business name checklist with seven steps including trademark search highlighted
19/06/2026

5 min read

The Business Name Checklist You Should Run Before Committing


comparison of memorable brand names versus generic forgettable business names
02/06/2026

5 min read

Five Qualities of a Great Business Name


brand name distinctiveness spectrum from generic to fanciful with brand examples
26/05/2026

5 min read

Bad Brand Names Are Bad


Upcoming Sessions

According to your watchlist


Bad Brand Names Are Bad

26/05/2026

5 min read


Co-existence agreements aren't magic

03/11/2025

5 min read


Does Using AI to Draft a Patent Count as Public Disclosure?

18/02/2026

5 min read


Five Qualities of a Great Business Name

02/06/2026

5 min read


Steve O'Donnell, Ph.D.

Home

Professional

Blog

Contact

Connect With Me

Legal

Privacy Policy

Terms of Service